A $5 bump feels risky. Losing a handful of regulars feels worse. But run the math and the fear falls apart — most price increases pay for themselves in a single week, because every client who stays is now paying more.
How this is calculated
We take your current price times your weekly cuts to get today's revenue. Then we apply the raise to the clients who stick around — your weekly cuts minus the share you expect to lose — and show the difference per month, plus what it stacks to over a year. That's what the increase really puts in your pocket.
When to raise your prices
The signals are simple: you're booked solid more than two weeks out, you're turning people away, or you haven't touched your prices in over a year while rent and product costs kept climbing. Any one of those means your price is behind your demand — and the longer you wait, the bigger the jump feels.
How to raise them without drama
Start with new clients — they never knew the old price. Give regulars two or three weeks of notice with one plain sentence at checkout or in a booking reminder: no apology, no essay. Round numbers work better than $2 increments, and pairing the raise with something small — hot towel, better product, tighter booking experience — makes it a non-event.